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Design Concepts

Future-proof concepts and a design that reflects current tastes

EDAG Design Concepts takes you through strategic product development, from the idea to the physical model, providing complete development support through to the finished product.

Our specialists from the Design Studio, Surface Operations and Physical Models areas ensure that conclusive automobile and product concepts result, and we then apply our innovative strength and method skills to realise these. We come up with far-sighted, unusual and extraordinary solutions that are characterised by a well-developed feeling for material, technical and technological trends, market relevance and future consumer and customer requirements.


EDAG Design Studio – success begins with design

For us, design is far more than just the development of aesthetical forms. Product and brand are inseparably linked and mutually dependent. Ultimately, the final result of the design process must be to strengthen your brand. Our guidelines for product conception and the creative product design process are your brand equity and brand slogan.


You profit not only from our brand strategy expertise, but also from our design team's in-depth international experience. Including mastery of all manual and computer-assisted drafting techniques.

The exterior and interior design projects we have successfully completed for national and international customers confirm the efficacy of our design philosophy. Since 1999, we have been using our concept cars (which traditionally have their world premiere at the Geneva Motor Show) to demonstrate the quality of our work and innovative abilities. Numerous international design prizes such as the red dot award, if award and German Design Award reflect the strength of our design skills.


Surface Development

EDAG Surface Operations – perfect surfaces

For Surface Operations surface development is an important interface between design and the downstream development departments. Experienced studio engineers help to find the right balance between design requirements and technical feasibility. One way of doing this is with virtual models, which we use for the initial representation of the three-dimensional design.


Styling data and design information are brought together when we are working on the creation of the visible surfaces of a new interior or exterior. In this way, we ensure the feasibility of the design models at each stage of their development. This process begins with the first concept surfaces for the styling check and ends with the handover of the class A surface for series production. This also includes the complex design convergence process.

In addition, we also work with our EDAG-Feynsinn experts to create photorealistic images and virtual reality scenarios. In this way, virtual design models and show cars are created, and these support our work with the model making department.


Model Making

EDAG Physical Models – turning visions into models

Our model making centres create high-precision physical models of future vehicles and products. Craftsmanship, attention to detail and a feeling for perfect surfaces are what characterise our model makers. The parallel design produced by the model making department's development modellers guarantees that a structurally validated basis is established for the models.

See our international website for more information.